Ecommerce SEO has its own set of do’s and don’ts. In this blog post, we’ll give you three SEO do’s and two SEO don’ts for boosting your website traffic. We want to arm you with information that will help you to build and a step by step SEO action plan for boosting your ecommerce website traffic.



Ecommerce SEO Do’s


Feature high quality content – Each page of your site should be well-written, relatable and grammatically correct. You want to write with your ideal customer in mind. Each product page should have a unique product description. All pages should be optimized for specific keywords. Your business blog should be updated regularly. Write about things that interest your customers as well as feature your products. Content should always be written primarily with the end user in mind, not search engines. 




Add internal links to your most important pages – Internal links are an important part of SEO. By adding internal links, you help Google understand the relationship between different pages of your website. The more internal links you have to a particular page, the more important that page is deemed by Google. It’s important to think of your website content in a hierarchal manner with the most important content as a foundation on which to build. This is your ‘cornerstone content’. You should link from your cornerstone content to related pages in order to pass a link value to them. At the same time, link to the cornerstone pages from other pages in order to bolster their standing. 




Consider temporarily using paid ads – You can do all the right things when it comes to SEO and still not see your search engine rankings dramatically improve for months. In the meantime, you can consider bolstering your search engine results with paid traffic. The two most commonly used channels for paid traffic are Google Ads and Facebook Ads. You can learn about running these ad campaigns by doing simple internet searches. Remember, to look at the data surrounding your ads and how they’re performing so that you know what you’re doing well and what you can work on. 



Ecommerce SEO Don’ts


Don’t write bad content – It’s almost better to be light on content than to write bad content. Bad content is grammatically incorrect. It doesn’t make sense to the reader. It’s not relatable or related to your topic. You also may engage in bad practices like keywords stuffing. You don’t want to overuse your keywords on a web page because Google may penalize you for keyword stuffing. Google may actually rank your site lower than higher for keyword stuffing. You want content on your site but poorly written or keyword stuffed content is a liability. 




Don’t pay for links – There used to be an SEO practice of buying links. It was good when links were first considered important. However, there were a lot of sites called link farms that were created. Link farms don’t have good authority. If you pay to link to them, you are wasting your money. Google doesn’t like link farms and will penalize you if you associate with them. You should definitely try to get external links on your ecommerce site, but you want to make sure they are good links and have a high authority on their own. 




We hope this blog has given you some insight in what to do and what not to do when using SEO to help boost your ecommerce website traffic. To learn more about SEO, we invite you to look through our blog archives.

Your business website needs SEO even if it serves a local market. If you have a local business, you need to think in terms of local SEO and about the local ranking of your website. Local SEO will help your business website come up in search results for related queries in your area. Since Google shows local results first in a lot of cases, you need to make sure that Google understands where you are located.
People often wonder whether SEO or content marketing is the way to go with their marketing strategy. The truth is that it’s not an either or situation. SEO and content marketing can work together to create a solid marketing strategy. You need both SEO and content marketing to market yourself properly in the digital age. 

Why is there a SEO or content marketing debate? 

For some reason, there are people out there that want you to pick a side. Many SEO companies want you to use SEO exclusively while content marketers will say that their strategy is the one to go with. The implication is that you need to hire one specialist or the other. However, true online marketing professionals recognize the need for both strategies. 



You can create SEO that is content marketing. 


You need to create content to support your marketing objectives. If you’re doing this wisely, a vital part of your execution strategies should be focused on optimizations that will increase the probability that your content will be discovered via a Google search. Saying that SEO and content marketing are two separate marketing tactics is akin to saying that newspaper headlines and copy are foes. Headlines are written to get people to read copy. In a similar manner optimizing content for search engines allows your content to be discovered so it can be read. 

In reality, SEO isn’t optimizing for the search engine exclusively. It’s really about optimizing your content so that it is well done and able to be found by the end user. Maybe content optimization is a better way to look at it. 

What does good content look like? 


Good content is content that is relevant to your topic and well-written. Of course, content should be written in such a way that it holds the interest of your reader from beginning to end. You should also use keywords in your web content. The keywords should flow naturally as you write about the topic at hand. You don’t want to overstuff your content with the keywords because that will not only make your writing read unnaturally, it also may get you penalized by search engines. 

Content marketing can’t be done well if your content isn’t done well. It’s a simple fact. If you’re writing good content, you can easily make it SEO friendly. The choice between SEO and content marketing doesn’t have to be a choice. It can be a both proposition. One will follow the other. So, the best strategy for your small business is to have content marketing that is SEO-friendly. You should not choose between SEO and content marketing, you should be doing them together. So, free your mind from the SEO or content marketing debate. There should be no debate you need both good content marketing and good SEO practices to succeed in today’s competitive online marketplace. 

For more information on writing good content, please visit our archives. We talk a lot about this topic, especially about content that appeals to both search engines and end users.
Getting people to patronize a certain company’s product or service is not an easy thing to do. The competition among other businesses on the same industry is high and cutthroat. The marketing department is sure to experience different levels of stress just to make their brand name above every other competitor. Together with the evolution of technology, marketing strategies have also taken a step further in reaching their target customers – digital marketing. Though digital marketing has been popular and proven effective, there is still a number of companies which still utilize the traditional marketing strategy. 

source: Mystech Dynamics


How is Traditional Marketing different from Digital Marketing?


Traditional marketing is the old school strategy in promoting a particular brand name, product or service. Different kinds of media are included to raise awareness among the public. First, there is the print media where a company advertises through magazines and newspaper ads. This is still effective as most magazines nowadays are bombarded with different ads from different brand names. Another is broadcast media. This is done through TV commercials and radio ads that are played in a certain number of times in a day. Companies usually hire actors or models to influence viewers and listeners in buying their brand. Also a part of traditional marketing is telemarketing where people phone homes and offices introducing their product with an aim to sell their brand. The success rate in using traditional marketing has been proven high and effective. This is still practiced since the public is already used to it and they can easily understand the existing media.


On the other hand, we have the new age marketing or the digital marketing. What made this kind of advertising appealing to many companies and businesses is the fact that it utilizes the World Wide Web and most people nowadays have their own smartphones and tablets. Entrepreneurs opt to choose digital marketing because of the age of electronic devices. Digital marketing includes launching of websites, links through social media pages, content marketing, banner ads, and video marketing. These are known to be very effective in reaching target audience since most are always online. Further, the usage of digital marketing is cheaper compared to traditional marketing where a huge budget on ads is to be invested. It allows direct response from the target audience making it easier to understand the needs of the public.


Do companies benefit more if both marketing strategies are applied?


What companies need to know is do what they think would be most effective for them.

  • First, consider the money you will be spending on both marketing strategies.
  • Choose the one which you can save more money but will not compromise the return of investment to your company.
  • Also, choose one that can easily reach your target market.
  • Finally, consider the strategy that can generate direct response from your target market.

Understand what your business needs before taking a particular marketing strategy. Study the whole market well, know your competitors, and choose a strategy that will work best and gain more returns for your company.


Check out a better comparison of traditional & digital marketing at http://mystechdynamics.com/traditional-marketing-versus-digital-marketing/.
As a new business trying to survive the harsh environment of the market, it is best to learn a lot of strategies to keep your business alive. The market is very competitive, and competitors are always creating new ways to make their businesses better. Entrepreneurs should know how to sell their brands to make their business stand out among the rest.

source


To start building a good brand, entrepreneurs must know what their customers want. Identifying the target market and what these people are interested in should be made a priority. Once these are set, entrepreneurs have to find ways on how they can assure to deliver quality service to their market. Consistency is an important aspect. There should be consistency with your service and to your contact information that the customers have.



Your brand represents your business. Your business gets its success not only because of what you offer but also to the promise your brand gives. For example, you sell cakes for your business, but employees are impolite and do not show any enthusiasm while attending to your customers. It will just be natural that the business will lose its customers since the people working for the company does not stand by its brand name of being a cake shop – sweet and happy.



Businesses must have good working contact. This should include the following: 

(a) the business name
(b) logo
(c) contact information such as telephone numbers, mobile numbers, company website, and company social media pages accounts. This contact information must be employed in all kinds of advertisements such as online ads and even on flyers and brochures.



What could possibly happen when your contact information is inconsistent?


Serious damages on your business are possible from having inconsistent contact information. First, customers get confused on how to reach your business. For example, having a different mobile phone number on your website and flyers will cause doubt to a customer who might want to place an order. Also, customers who want to file a complaint might find it upsetting if the contact information given is not working or both are not connected to your business. Customers depend on the promises that your brand has, and once they are not fulfilled, they are sure to leave and not come back.


Since your brand sells your company, it is essential to build it properly and successfully. Here are some tips how:



· Identify what customers need and see to it that you will be able to give what your customers need.


· Trust your brand. You will find it difficult for customers to trust your brand if you yourself do not build your own confidence to it.


· Your brand sells the values of your business. Keep it simple and realistic.


· If you have people working for you, help them understand your brand. Make them foster what your brand says about your company.


· Market your brand in different media. Start by paid ads on the newspaper or invest on printing flyers for your business. Online marketing has been very popular so it is a good thing to invest on putting up a website


· Manage the brand effectively. Always look into details on what should be improved and changed with your brand.



Entrepreneurs should understand the value of their brand as it affects their business – it can give great success or a hard break for the business. 

Meanwhile, check out some of the best tips on online branding below:



Thanks Mystech Dynamics for these online branding tips!

What makes a website ranked first on search engines is that amount of people visiting that website. Without people clicking or checking a particular website, it will surely drown in the huge ocean of webpages that continues to increase yearly. This visits or what we call “traffic” feeds the website to be ranked in search engine pages. These rankings are based on how relevant and rich the content of the website to a user’s search. Because of these, search engine optimization (SEO) specialists create valuable content that attracts and keeps more visits coming to a website. 


 
With the huge competition on the Internet, getting a lot of website visits can be pretty challenging. Also, once the website gets that traffic, it has to maintain it and keep its rank on a particular search engine’s page. For those websites that are still starting and needs a little push with their traffic, here are some tips to improve your website visits. 

· Optimize. To boost your popularity among search engines like Google, invest on making content-rich search words in your website. The website should make use on simple on-page SEO techniques through relevant keywords and powerful titles. Also, SEO specialists have to keep content updated to increase the website’s presence.

· Know your community. It will be easier to reach out to your target clients when you know them. Make content that will suit on your client’s age, gender, and even cultural background. This will spark their interest in checking in to your ad.

· When writing your content, use catchy titles and descriptions. Boring titles do not attract customers on reading on it. They will just past browse you and look for something worth reading. Focus on what ticks your target client. Use this to your advantage to come up with ideas that will make them read your content. For example, if you are selling makeups, it will be nice to write content on how to put on makeup on particular occasions through the use of your own brand. You are not only giving knowledge on makeup skills but also advertising your product line.

· Build a strong image through social media pages. Almost every Internet user has an account on Facebook, Twitter or Pinterest. These social media sites have gained popularity through the years as information is easily shared to other users. To increase your visits, create a page on these social media networks. Become active in the community of your target customers. Upload photos and videos to your page and get comments from the people. Always have something interesting to post on your account. Customers like to be intrigued on what product or service they can indulge on. The links you build connecting to your website can surely boost your ranking in no time.

· If you are someone who wants immediate results, be sure to have a budget for PPC or pay-per-click. On PPC strategies, your ads are ranked first on search pages making it very visible to the user. It is called PPC as you pay the advertiser every time a user clicks or visits your ad. It can be a good option; however, it is recommended to study your target market first before deciding to go for a PPC strategy.

Websites live because of user visits. Without these, websites will remain unknown and buried deep down the World Wide Web. Boost traffic by providing relevant and useful content that users look for.
Setting up your own website or blogs before posed a great challenge. There was just too much work involved just to have your own webpage. Today, content management systems (CMS) have made it possible to have your own website. In just a matter of a few minutes, one can easily upload his or her own content and have it shared to everybody online.

source: hpsoftech
Depending on what your particular need is, there is a content management system that will best work on you. For those who are not familiar what a CMS is, a CMS is a web application that lets people easily create their own websites without the need to memorize those codes. This is a very helpful tool for those individuals who want to invest on uploading their own websites or blogs and make money out of it.

There are literally a lot of CMS available online. Here are some to help you choose what’s best for you. Some may be too complicated to understand while others are very easy to manage.

· WordPress

Easy to install and with a variety of themes to choose from, WordPress is by far the most popular CMS. It is great for those people who are still trying to understand how to build their own webpages. With a friendly dashboard and free plugins, one can easily have their own website without breaking a sweat with WordPRess.

· Drupal

Once you install Drupal, modules on how to make your soon-to-be website has been made available. It has a good and active community support as well. Further, Drupal has a quite a good number of companies offering commercial support.

· Joomla

A lot of websites online run under Joomla because of its simple yet powerful features. It has a wide menu of templates, content blocks and even management tools. Businesses, big or small, use Joomla because of its easy customizable features.

· TextPattern
It is considered one of the most flexible CMS. Using Textile, anybody, even those with no technical knowledge, can navigate through TextPattern. It is user-friendly with a fairly good number of themes and plugins.

· SilverStripe

This is good for those people who have know-how and comfortable in using codes. They also have designed tutorials to those who are still beginning to use SilverStripe. It has basic functions and web developers can freely use HTML or CSS if they want to.

Launching your own website may take quite some time. Though it looks easy to create one, web developers spend hours thinking of designs and customizations that will work best with your brand. Choosing a CMS platform also is a huge consideration to make. CMS platform should suit depending on the client’s needs.

These CMS platforms may difficult to be understood at first; however, it is beneficial for one to learn a few tricks in using them. Web developers, web designers, and SEO or search engine optimization specialists know what their responsibilities are in creating a website, yet as the website’s owner, having a little background on what they are doing is helpful so as to understand every step they do prior to launching your website.

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