Getting people to patronize a certain company’s product or service is not an easy thing to do. The competition among other businesses on the same industry is high and cutthroat. The marketing department is sure to experience different levels of stress just to make their brand name above every other competitor. Together with the evolution of technology, marketing strategies have also taken a step further in reaching their target customers – digital marketing. Though digital marketing has been popular and proven effective, there is still a number of companies which still utilize the traditional marketing strategy. 

source: Mystech Dynamics

How is Traditional Marketing different from Digital Marketing?


Traditional marketing is the old school strategy in promoting a particular brand name, product or service. Different kinds of media are included to raise awareness among the public. First, there is the print media where a company advertises through magazines and newspaper ads. This is still effective as most magazines nowadays are bombarded with different ads from different brand names. Another is broadcast media. This is done through TV commercials and radio ads that are played in a certain number of times in a day. Companies usually hire actors or models to influence viewers and listeners in buying their brand. Also a part of traditional marketing is telemarketing where people phone homes and offices introducing their product with an aim to sell their brand. The success rate in using traditional marketing has been proven high and effective. This is still practiced since the public is already used to it and they can easily understand the existing media.


On the other hand, we have the new age marketing or the digital marketing. What made this kind of advertising appealing to many companies and businesses is the fact that it utilizes the World Wide Web and most people nowadays have their own smartphones and tablets. Entrepreneurs opt to choose digital marketing because of the age of electronic devices. Digital marketing includes launching of websites, links through social media pages, content marketing, banner ads, and video marketing. These are known to be very effective in reaching target audience since most are always online. Further, the usage of digital marketing is cheaper compared to traditional marketing where a huge budget on ads is to be invested. It allows direct response from the target audience making it easier to understand the needs of the public.


Do companies benefit more if both marketing strategies are applied?


What companies need to know is do what they think would be most effective for them.

• First, consider the money you will be spending on both marketing strategies.
• Choose the one which you can save more money but will not compromise the return of investment to your company.
• Also, choose one that can easily reach your target market.
• Finally, consider the strategy that can generate direct response from your target market.

Understand what your business needs before taking a particular marketing strategy. Study the whole market well, know your competitors, and choose a strategy that will work best and gain more returns for your company.


Check out a better comparison of traditional & digital marketing at http://mystechdynamics.com/traditional-marketing-versus-digital-marketing/.

Internet marketing has been one of the greatest tools to make a business known to the public. According to statistics, the number of people using the Internet nowadays has soared every year. Thus, many business owners bring their marketing strategies into the World Wide Web. Almost any kind of business has their own webpages online; however, not everyone makes it to the top searches on a specific search engine. This is where search engine optimization comes into the picture.

Is it importance for a website to be on search results? A website will lose its purpose – of getting online audience – if it is not ranked on search engines. This is exactly what SEOs do. SEO specialists make websites visible on search engines.

Once a user key searches for information on search engines, crawlers look for relevant information on the web. What these crawlers look for is information that is user-friendly, well-organized and has rich content for the user to use. Crawlers follow certain algorithms to make their search easier. Simply say, websites need SEO in order for their website to be searched online. Without SEO techniques, a website will never get the traffic it needs, burying it deep into the World Wide Web.

What are some ways to optimize one’s website?

· Choose common and logical keywords

Always stick with keywords that are commonly used by your target audience. It helps a lot for your website to have content rich in these keywords. What will help boost your online presence is putting into your keywords your area. It will be easier for search engine crawlers to find your website and suggest it to the user.

· Use blogs

Blogs are like online diaries. A lot of people have blogs where they can write almost about anything. Some write about their travels, their food adventures and even anything about their daily lives. People usually use WordPress to host their blogs. It is very easy to customize, and it is for free. With blogs, it will essentially increase the traffic blog. Creating blogs and linking them to your website helps increase traffic. You can feature reviews and testimonials about the product you are offering or simply write a detailed marketing pitch to attract more customers to read your blog.

· Create links

Use social media pages to increase your traffic. Facebook and Twitter have been great mediums to reach target audience with the use of hash tags on every post or tweet. Further, you can immediately reach your target audience with the use of social media pages as more and more people are making accounts to these mentioned pages. It will also be nice to create blogs and have them linked to your website. The blog may feature write-ups or testimonials about your business.

Optimizing your website means creating traffic for it. Once your website gains a lot of traffic, search engines find it easier to spot in you on the web. Moreover, it will be best for websites to have their own pages to be mobile-friendly. Since most people are stuck in using their mobile phones, smartphones and tablets, a mobile-friendly website is more convenient for them to use. Websites should take this into consideration as Google’s crawlers are strictly designed to find webpages that are mobile-friendly and has rich content designed for mobile users.