With a good marketing, a business surely gets more customers and more profits. Being an entrepreneur, you have to understand a lot about your clients – what they need, what they look for, what makes them stay. It is difficult and will include a lot of trick on your sleeves. For most entrepreneurs, one great marketing strategy is creating a website.

Creating a website is indeed a powerful marketing strategy; however, it loses its magic once it is not taken care of or managed properly. Websites should be constantly updated with a layout that attracts customers or clients but shows professionalism and integrity. One thing that entrepreneurs have to remember is to make their websites constantly visible in the web. To do this, one should know about PPC or pay per click and SEO or search engine optimization.

PPC and SEO are two weapons that will increase traffic to your website. Traffic or web traffic is the amount of people visiting your website. High traffic means you are being searched all the time. There are a lot of people who knows that your company exists. The traffic will determine how successful your website is on the internet. To get hold of high amount of traffic on your website, PPC and SEO are used. What are these two and how are they different from each other?

Pay Per Click - PPC

 

For starters, PPC or pay per click is buying ads on search engines with a primary aim of increasing your website traffic. It makes the website visible on the search results page when the right key words are used by the visitor. Businesses which use PPC are able to put their ads on search engines as Google and Yahoo above their search results. Since it is pay per click, charge for this happens when the visitor clicks on the bought ad. If you are someone with a good budget for Internet marketing, using PPC will be a great advantage. In addition, you have to remember that these ads come up once you have the keywords being search by the visitor.

Search Engine Optimization - SEO

 

On the other hand, SEO or search engine optimization is free of charge. SEO is a process of getting the traffic you need for your website in a “natural” way on different search engines. You do not have to pay to be on top searches. In other words, with PPC you have paid search traffic while in SEO it is the organic search traffic. All the website needs to have is to bear the right keywords on the right places once a visitor uses such keywords on different search engines. Further, a good network of links should be connected to your website. This will make it easier for your website to get a high ranking on the search results; hence, it will increase your web traffic. This process may take a huge a lot of time and effort but the results are very promising.

So the question now is: which is better for your website – a PPC or SEO? It depends upon your willingness to allot money for paid internet marketing or to stick on something free yet would take quite some time. However, whatever you choose, remember to have a good content on your website and that keywords can be found on it. Ranking and traffic are very important; thus, asking help from any webmaster or SEO expert is a good choice.