Ecommerce SEO: The Do's and Don'ts of Boosting Your Website's Traffic

Ecommerce SEO has its own set of do’s and don’ts. In this blog post, we’ll give you three SEO do’s and two SEO don’ts for boosting your website traffic. We want to arm you with information that will help you to build and a step by step SEO action plan for boosting your ecommerce website traffic.

Ecommerce SEO Do’s

Feature high quality content – Each page of your site should be well-written, relatable and grammatically correct. You want to write with your ideal customer in mind. Each product page should have a unique product description. All pages should be optimized for specific keywords. Your business blog should be updated regularly. Write about things that interest your customers as well as feature your products. Content should always be written primarily with the end user in mind, not search engines. 

Add internal links to your most important pages – Internal links are an important part of SEO. By adding internal links, you help Google understand the relationship between different pages of your website. The more internal links you have to a particular page, the more important that page is deemed by Google. It’s important to think of your website content in a hierarchal manner with the most important content as a foundation on which to build. This is your ‘cornerstone content’. You should link from your cornerstone content to related pages in order to pass a link value to them. At the same time, link to the cornerstone pages from other pages in order to bolster their standing. 

Consider temporarily using paid ads – You can do all the right things when it comes to SEO and still not see your search engine rankings dramatically improve for months. In the meantime, you can consider bolstering your search engine results with paid traffic. The two most commonly used channels for paid traffic are Google Ads and Facebook Ads. You can learn about running these ad campaigns by doing simple internet searches. Remember, to look at the data surrounding your ads and how they’re performing so that you know what you’re doing well and what you can work on. 

Ecommerce SEO Don’ts

Don’t write bad content – It’s almost better to be light on content than to write bad content. Bad content is grammatically incorrect. It doesn’t make sense to the reader. It’s not relatable or related to your topic. You also may engage in bad practices like keywords stuffing. You don’t want to overuse your keywords on a web page because Google may penalize you for keyword stuffing. Google may actually rank your site lower than higher for keyword stuffing. You want content on your site but poorly written or keyword stuffed content is a liability. 

Don’t pay for links – There used to be an SEO practice of buying links. It was good when links were first considered important. However, there were a lot of sites called link farms that were created. Link farms don’t have good authority. If you pay to link to them, you are wasting your money. Google doesn’t like link farms and will penalize you if you associate with them. You should definitely try to get external links on your ecommerce site, but you want to make sure they are good links and have a high authority on their own. 

We hope this blog has given you some insight in what to do and what not to do when using SEO to help boost your ecommerce website traffic. To learn more about SEO, we invite you to look through our blog archives.