Getting people to patronize a certain company’s product or service is not an easy thing to do. The competition among other businesses on the same industry is high and cutthroat. The marketing department is sure to experience different levels of stress just to make their brand name above every other competitor. Together with the evolution of technology, marketing strategies have also taken a step further in reaching their target customers – digital marketing. Though digital marketing has been popular and proven effective, there is still a number of companies which still utilize the traditional marketing strategy. 

source: Mystech Dynamics

How is Traditional Marketing different from Digital Marketing?


Traditional marketing is the old school strategy in promoting a particular brand name, product or service. Different kinds of media are included to raise awareness among the public. First, there is the print media where a company advertises through magazines and newspaper ads. This is still effective as most magazines nowadays are bombarded with different ads from different brand names. Another is broadcast media. This is done through TV commercials and radio ads that are played in a certain number of times in a day. Companies usually hire actors or models to influence viewers and listeners in buying their brand. Also a part of traditional marketing is telemarketing where people phone homes and offices introducing their product with an aim to sell their brand. The success rate in using traditional marketing has been proven high and effective. This is still practiced since the public is already used to it and they can easily understand the existing media.


On the other hand, we have the new age marketing or the digital marketing. What made this kind of advertising appealing to many companies and businesses is the fact that it utilizes the World Wide Web and most people nowadays have their own smartphones and tablets. Entrepreneurs opt to choose digital marketing because of the age of electronic devices. Digital marketing includes launching of websites, links through social media pages, content marketing, banner ads, and video marketing. These are known to be very effective in reaching target audience since most are always online. Further, the usage of digital marketing is cheaper compared to traditional marketing where a huge budget on ads is to be invested. It allows direct response from the target audience making it easier to understand the needs of the public.


Do companies benefit more if both marketing strategies are applied?


What companies need to know is do what they think would be most effective for them.

• First, consider the money you will be spending on both marketing strategies.
• Choose the one which you can save more money but will not compromise the return of investment to your company.
• Also, choose one that can easily reach your target market.
• Finally, consider the strategy that can generate direct response from your target market.

Understand what your business needs before taking a particular marketing strategy. Study the whole market well, know your competitors, and choose a strategy that will work best and gain more returns for your company.


Check out a better comparison of traditional & digital marketing at http://mystechdynamics.com/traditional-marketing-versus-digital-marketing/.